Google Consent Mode v2: advanced consent management through a certified CMP

It’s very simple.
From the my.cookieman.net management platform go to the Settings menu item and select the Main Settings box.
You will find the Google Consent Mode v2 section and inside it the Google Consent Mode v2 option: enable it.
You will immediately see the preview of your banner change and integrate the components of this mode of operation.
If you want to disable it, proceed in reverse, disabling the Google Consent Mode v2 option.

If you are creating your first site and choose auto-configuration mode: CookieMan will detect for you during the initial auto-configuration steps, the presence or absence of Google Consent Mode on your site and automatically configure it in the correct way.
If you want to learn more click this link.

Using a consent management platform (CMP) on your website can help you obtain the granular, GDPR-compliant consent your visitors need for your website to process personal data.
The cookie banner must comply with the applicable regulations on the handling of personal data but also with the Directives that define certain physical characteristics of the same.
Also, if your website uses Google tools, you might consider adopting a CMP certified for Google Consent Mode v2.
If you integrate advertising tools, such as Google Ads, you might consider adopting a CMP certified for IAB’s TCF v.2.2.

If you or your web team are unsure whether Google Consent Mode is implemented on your website, you can use Google Tag Assistant to verify it.
Here’s how:
browse your website in Tag Assistant as a visitor. In the Tag Assistant window, click on a page or message and switch to the Consent tab. If you see a Consent status for ad_storage and analytics_storage tags, then Google Consent Mode is implemented, otherwise you will see the message Consent not configured.

The Digital Markets Act (DMA) requires prior consent or opt-in consent from consumers before website operators can collect their personal data. Third-party companies using Google’s platforms and services can use Google Consent Mode to notify Google of users’ consent status so that Google’s services do not collect their data in the absence of explicit consent.

This helps achieve compliance with the DMA so that companies can enjoy uninterrupted access to Google’s platforms and services.

Absolutely!
Integrating CookieMan with Google Tag Manager is the easiest way you can choose. We have thought of everything: from the management platform my.cookieman.net choose this way of integration among those available and you can then download the template, once imported into GTM it will do everything. You can only think about any customization of your other TAGs and everything will be ready.

All cookies can be processed in a compliant way or not, it depends on how you configure CMP.
There are different types of cookies: cookies that can be registered without asking the visitor for consent and cookies that can be registered only after asking for consent. If the visitor gives consent they can be registered with personal data, if not they cannot be registered or cannot contain personal data of the visitor.
Google Analytics (GA) cookies are no exception: they are cookies that can be registered and contain personal data of the visitor only if the visitor has given consent. If he or she does not, these cookies cannot be registered.
Google, with Consent Mode v2, has evolved its tools and even when the visitor does not give consent, through the use of modeling techniques and artificial intelligence, without processing personal data, it infer some characteristics and thus makes the statistics much more reliable and accurate.

The introduction of Google Analytics version 4 is a response to comments that the Italian Data Protection Authority had raised about the previous version of Google’s tools.
The introduction of Google Consent Mode v2 is a further step toward compliant and informed management of visitor data by Google’s suite of tools.
There have been rulings by some European data protection authorities against Google Analytics, its operation and recommended or permitted use.

Google Consent Mode helps website owners obtain users’ consent to collect their data in compliance with the GDPR.
Just using Google’s Consent Mode is not enough to be compliant with the GDPR or other regulations.
A website’s compliance is achieved by applying a series of tricks to make it compliant with regulations.
Certainly, collecting consent is one of the most sensitive aspects, and Google Consent Mode is a valuable aid.
CookieMan helps you understand if your website is compliant by providing a real-time check of the various regulations depending on the configurations you make.

Conversion modeling is Google’s way of providing you with anonymous analytical data from users of your website who have not consented to the use of cookies.
The data of visitors who have not given consent would normally be lost, Google has introduced with the management of Consent Mode, the ability to reuse this visitor data, anonymously, thus maintaining compliance with privacy regulations.
Conversion modeling offers insights into the paths of users on your website who have opted out of cookies using observable data from people who have consented to the use of cookies, thus providing an estimate of that end user’s path on your website.

It is a set of techniques defined by Google to manage in compliance with privacy regulations the consents of visitors.
Google provides a number of tools to manage the statistics, advertising spaces , etc. of its website. All of these tools have a great impact on the visitor’s personal data and require careful management so that the site owner can process and use them in a way that complies with the regulations that many states have specifically to tutal visitors.
To help site developers and thus owners, Google created this framework, called Google Consent Mode, to better and more easily manage the collection of consents through its tools and in particular Google Tag Manager.
In July 2022 Google introduced version 2 of the framework. Version 2 introduced significant improvements in terms of consent management, regulatory compliance, and integration with Google tools such as Analytics and Ads.

The EU General Data Protection Regulation (GDPR) stipulates that websites that have users in Europe must request and obtain their explicit consent before processing their personal data.
Cookies and trackers used for statistical and advertising purposes on your website process visitors’ personal data, such as unique IDs, IP addresses, search and browser history, which is why you are required to inform users and ask for their consent in order to activate them.

Adopting a CMP that conforms to Google’s Consent Mode framework is a necessity in order to make the best use of Google’s tools. Without this, it would be impossible to manage the collection of consents with all that follows, also from a regulatory point of view.
Choosing a Google-certified CMP is a guarantee for developers and site owners. Choosing a Google-certified CMP means choosing a solution that Google has vetted and verified as working.

CookieMan is certified by Google for Consent Mode v. 2. You can verify it by clicking on this link.