TCF 2.2 consent management for online advertising: maximize revenue and stay compliant

Discover the benefits of a CMP certified for the IAB’s Transparency & Consent Framework (TCF) 2.2. Protect your business, improve transparency and streamline consent management.

With CookieMan, certified for IAB’s TCF 2.2, you can ensure full regulatory compliance, improve transparency to your visitors and maximize the value of the data you collect. Find out why our platform is the ideal choice for your site.

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TCF 2.2 consent management for online advertising_compliance and revenue

What is TCF 2.2 and why is it critical for online advertising?

The Interactive Advertising Bureau (IAB) Europe has developed TCF 2.2 to help websites, publishers and technology partners manage user consents transparently and in compliance with privacy regulations such as GDPR and CCPA.

The Transparency and Consent Framework (TCF) is a set of guidelines that must be adhered to by all publishers who place personalized advertisements on their websites for users located in the EEA, UK, and Switzerland in order for the collection and management of visitor consents to comply with the GDPR and the ePrivacy Directive (Cookie Law).

With a CMP certified for TCF 2.2, you can:

Ensure legal compliance to avoid fines and penalties
Optimize the collection of consents, improving the user experience
Share quality data with your advertising partners, increasing revenue

Optimize monetization of advertisements with TCF 2.2 consent management

Optimize monetization with TCF 2.2 consent management

How a TCF 2.2 certified CMP improves monetization

TCF 2.2 allows for clear and detailed communication of the consents collected:

Multi-vendor support: recognized by thousands of advertising and technology partners
Total transparency: users are informed about every choice, increasing trust
Advanced reporting: CookieMan offers accurate data to improve monetization and marketing strategies

CookieMan is a Consent Management Platform (CMP) certified by Google for Google Consent Mode v2 and Google Tag Manager, fully integrated for IAB’s TCF 2.2. With our platform, you can continue using Google AdSense, Ad Manager, and AdMob to publish your ads without worries and in full compliance with regulations.

Did you know that 70% of users abandon non-transparent sites? With CookieMan, you increase trust and loyalty.

Why choose a certified CMP such as CookieMan?

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Comprehensive integration

Simplified consent management, perfect for publishers and advertising agencies.

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Automatic compliance

CookieMan update policies to the latest standards, reducing your workload.

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Optimized experience

Our advanced tools make the consent process quick and user-friendly, increasing acceptance rates.

Frequently Asked Questions – TCF 2.2 (IAB)

How can I enable the IAB’s Transparency & Consent Framework in CookieMan?

It is very simple.
From the my.cookieman.net management platform, go to the Settings menu item and select the Main Settings box.
You will find the IAB’s Transparency & Consent Framework section and inside the Transparency & Consent Framework option: enable it.
You will immediately see the preview of your banner change and integrate the components of this mode of operation.
You will also be able to enable the Select Active Providers option on your site, which will allow you to select which IAB and Google providers you want to make visible to your visitors, limiting the list and thus making it more manageable for them.
If you want to disable it, proceed in reverse, disabling the Transparency & Consent Framework option.

If you are creating your first site and choose the auto-configuration mode: CookieMan will detect for you during the initial auto-configuration steps, the presence or absence of the Transparency & Consent Framework on your site and automatically configure it in the correct way.
If you want to learn more click this link.

How does CookieMan help ensure compliance with the IAB’s TCF v2.2?

CookieMan is certified by IAB on the use of the Transparency & Consent Framework (TCF) v2.2.
This means that IAB constantly verifies that CookieMan complies with the defined rules. You can verify this by clicking on this link.
This is a guarantee for the owner that the management of advertising partners is always compliant (updated weekly by IAB) and that the framework is always working properly from a technical point of view.

How is TCF’s consent obtained?

TCF is a framework that enables publishers (site owners) and advertisers to comply with data privacy laws, such as GDPR and the ePrivacy Directive in their promotion activities on websites.
The visitor, as with cookie management, has the right to express his or her preferences, to provide consent or not in relation to his or her personal data. In the case of online advertisements, visitors’ personal data can be used to offer them targeted, profiled advertising.
The visitor therefore has the right to be profiled or not.
The use of a CMP that integrates with IAB TCF v2.2 can help achieve compliant management of all these aspects.
If you want to learn more click this link

What does the IAB TCF v2.2 do?

The IAB TCF v2.2 updates the Transparency and Consent Framework to improve user privacy and choice in digital advertising by providing clearer consent options, greater transparency, and improved compliance with evolving data privacy regulations such as the GDPR.

Includes guidelines for publishers and advertisers to manage user data more responsibly and facilitates better communication between all parties in the digital advertising ecosystem, ensuring a more user-centric approach to data processing and advertising practices.

What is a CMP registered by TCF?

A CMP is registered by IAB when it is recognized and validated for use of the Transparency & Consent Framework (TCF) v2.2
CookieMan is certified by IAB for the Transparency & Consent Framework (TCF) v2.2. You can verify it by clicking on this link.

What is IAB TCF v2.2 for publishers?

IAB TCF v2.2 requires publishers to obtain explicit user consent for data use in ads and personalized content, enhancing user rights and privacy.

Requires the cookie consent banner to show the full number of providers in advance, providing greater transparency. Publishers must also make it easier for users to manage their consent preferences, including revoking or changing consent options via CMP. In addition, publishers must keep accurate and detailed records of each user’s consent decisions, emphasizing accountability and accurate tracking of user preferences.

What is TCF 2.2 of IAB?

It is a framework developed by IAB to ensure transparency and compliance in consent management, complying with regulations such as GDPR and CCPA for those sites that intend to integrate advertising tools such as Google Ads.

Why is it important to have an IAB-certified CMP?

Adopting a CMP that complies with IAB’s TCF framework is a necessity when using advertising tools such as Google Ads.
Choosing a CMP certified by IAB, the Association that defined the TCF framework is a guarantee for developers and site owners. Choosing an IAB-certified CMP means choosing a solution that IAB has vetted and verified as working.

CookieMan Is certified by the IAB for the Transparency & Consent Framework (TCF) v2.2. You can verify it by clicking on this link.